Jeff Wofford is founder of The Electric Toy Company, LLC where he creates products at the intersection of technology, entertainment, and design. A veteran product leader with nearly three decades of experience, he created one of the first successful AI–powered products (Covenant Eyes: Screen Accountability) and has contributed to landmark games including Ultima IX, Halo: Combat Evolved (PC), and Brothers in Arms: Road to Hill 30. His indie creations—such as Phit, Crush the Castle, and Doug dug—have been enjoyed by millions of players worldwide.
Jeff has spoken at the Game Developers Conference, written for CGI Magazine, and taught as a Hart eCenter Lecturer at SMU’s Guildhall, mentoring the next generation of designers and technologists. Also an accomplished author, he has published The Whole Leader (on leadership) and The Last Family (a novel), along with articles on Christianity and culture. He holds a BA in Computer Science from the University of North Texas and a ThM from Dallas Theological Seminary.