Book Business

Saturday, May 03, 2008
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Christian book publisher Thomas Nelson laid off a tenth of their work force this week. Their president and CEO, Mike Hyatt, has been blogging about the decision. His candor and openness are quite refreshing—not to mention educational for aspiring authors like me. He gives us an glimpse into the tough inner world of book publishing.

The words "tough" and "book" don't belong in the same sentence. It's like putting Shirley Temple into a film about Jack the Ripper. As I read through Mike's posts, I realize that part of my anxiety about getting published comes from this tension. How do we marry the creative and practical sides of writing and selling books?

I might ask the question this way. Are books really about this:

ScholarReading RoomSmoking Jacket


Or are they really about this:

Business HandshakeStock ExchangeMoney


Of course the answer is that they're about both. You can't keep making books unless you make a profit. Yet nobody who chooses a career in publishing chooses it purely for the money—other industries will make you wealthier quicker. As Mike says, "It is partly about the money. Otherwise, we won't stay in business. But that is certainly not what gets us up in the morning."

So we don't want to say that the "good" side of publishing is the creative/intellectual side while the "bad" side of publishing is the practical/financial side. The two sides have to stick together. Divorce is not an option. You can't have one without the other.

Yet, from an emotional standpoint, when I imagine being a published author, it's not the money that gets me excited. It's the readers. It's the bookstores. It's the physical presence of the book itself.

Yesterday morning I spent 45 seconds sniffing C. H. Dodd's The Epistle of Paul to the Romans, which was published in 1932. The yellow pages are browning at the edges like an old daguerreotype. Dodd's commentary is fierce, but it smells sweet—literally, like a summer meadow.

My dad published a few books when I was a kid. I remember him bringing the galleys home—oversize pages with fine, typeset lettering—a sort of prototype for the book. Looking at them was like sneaking a glimpse into a secret world. They would be marked up in blue by a copy editor, who even noted things like indentions and headings and the location of page numbers—things no ordinary reader would ever know someone had fussed over. I hear publishers don't use galleys anymore. They've been cut adrift and left to bob in the wake of digital technology. Pity.

I love books, and I love reading—not just doing it, but imagining it done—the long, united centuries of paper and print and the people who have loved them. When I write a paragraph, I don't think about its market value. I think about its meaning, its function, its structure, its beauty or lack thereof.

But I know that to get published I must sometimes take off my wire-rim spectacles and don safety goggles, or even a helmet, and charge once more into the fray, and let slip the dogs of market analysis and pitch meetings and niggling contract terms. I have to make the beautiful sell.

It's tough straddling the worlds of books and business—one foot on land, the other on sea. You have no choice but to serve both logos and mammon.

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Comments

I'm not sure what the picture with the gentleman in the smoking jacket is about, or who that is. Anyway, I think publishing - like music, movies, painting, and almost all other arts - has to have its patrons and sponsors if it wants to move outside exclusive circles. That always will involve $$$, for better or for worse. Some people are truly motivated by their desire to share and promote art, and there are those who see it as an opportunity to make money and reduce the truly inspiring and innovative to the least common demoninator.

That being said, I wish the best of luck with your project and that you have the best of both worlds!
 
The dude in the smoking jacket--that's me with a 'tache.

Hm, so maybe I need to be looking for a patron for my writing. Boy, that would be most excellent. "Here, sonny, take this $1 million and write anything you want. We'll speak again in 10 years." Sign me up.
 




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